SFERRA Fine Linens

Visit SFERRA Fine Linens

Founded more than a century ago, SFERRA designs elegant Italian linens for every room of the home. From sourcing the world’s finest raw materials to a tradition of expert tailoring,  SFERRA brings quality craftsmanship and innovation to its collections of bedding, down, mattresses, bath, table, gifts and décor.

“The Sferra Shopify Plus build was an exciting challenge to face. The unique merchandising requirements forced us to find creative solutions, and stretch the limits of what’s normally possible with Shopify. I’m very proud of the seamless experience we were able to deliver.”

Henry Long, Front End Programmer

SFERRA sought the help of Something Digital to evaluate platforms as their Magento 1 instance approached end of life. SD engaged SFERRA in a discovery project, taking a deep dive into the brand’s business requirements, and ultimately recommended that SFERRA transition to the Shopify Plus platform based on their scale, budget, and unique needs.

For SD, trusted partnerships are built on end-to-end collaboration. Early on, we guided SFERRA to a dynamic Shopify theme and conducted a feature gap analysis to better understand SFERRA’s priorities. Then, we determined which new features deviated from the theme and strategized time- and cost-efficient ways to implement customizations. During the subsequent design and functional specifications phase, we provided best practices and accessibility feedback to the SFERRA creative team to ensure that, together, we achieved a first-class user experience.

Always ready for a technical challenge, SD built a site to accommodate SFERRA’s complex product structures — including bedding sets, multi-variant bespoke products, and table settings with 100+ color variants — that required thoughtful custom development. The site is also supported by key integrations. Shogun enables SFERRA to manage and maintain design-focused CMS pages. With Klaviyo, SFERRA can easily design and automate both transactional emails and marketing campaigns. Customers can create and share wish lists and gift registries via the Gift Reggie app. And on the backend, ShipperHQ supports complex shipping rules and white glove delivery for products that require extra care.

Because craftsmanship comes first for SFERRA products, it is only fitting that the ecommerce store echoes the same attention to detail. It was SD’s pleasure to deliver on SFERRA’s brand promise.