Robert Graham

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Robert Graham is an American eclectic brand that is unique, colorful, creative and humorous, all with a style that breaks free from the expected. It is fashion for those who are curious seekers, explorers of creativity, disruptors, risk takers and independent thinkers.

“Working on Robert Graham’s replatform from Magento 1 to Shopify Plus was an exciting project to be a part of. From integrating with multiple systems (ERP, POS, multiple Sales Channels, & Loyalty) to designing and developing a site that puts Robert Graham’s beautiful product imagery front and center.”

Gil Greenberg, Front End Technical Lead


Facing end of life on their current platform Magento 1, Robert Graham looked to Something Digital to help them assess their replatforming options. Ultimately it was decided to replatform onto Shopify Plus.


Something Digital worked closely with the Robert Graham team to create a new standard of ecommerce photography art direction, which was documented in their brand guidelines. SD designed and implemented a custom homepage, collection landing page, and product detail page (PDP) template to help the Robert Graham team better tell the brand story.

On the homepage, playful icons that animate on hover surprise and delight customers as they shop the site. Seasonal patterns are showcased as background images on the homepage and collection landing pages.

Custom badging on the collection pages and PDP informs customers of specialty or limited-edition products. A custom, sticky ‘Add to Bag’ flyout on the PDP improves the mobile shopping experience. SD conducted an information architecture audit to inform the design of a custom mega menu and header.SD integrated with Orderly and designed custom transactional emails for a better purchase experience. Loyalty Lion was integrated to provide customers with an easy way to track their Collector’s Club points. Wishlist Plus allows customers to easily save favorite products to their account. SD integrated a store locator app so customers can quickly find brick-and-mortar stores. SD assisted in the migration the customer and product data from Magento to the new Shopify site. The out of box Shopify Plus theme was selected with SD’s recommendations in mind, and it provides the Robert Graham team with an easy way to manage content, products, and more.


  • +42% Increase in Conversion Rate vs 2019
  • +26% Increase in Sessions YTD
  • +43% Increase in Revenue vs 2019