OG RacingVisit OG Racing
Founded in 1990, OG Racing is the Nation’s premiere retailer of motorsports gear. Staffed by racers, for racers, their team knows what drivers need for that competitive edge while staying safe. OG Racing works hard to keep the best selection of driver gear on the market with constant research into the most modern racing technology.
OG Racing came to Something Digital with a Magento 1 site in need of an upgrade. They craved a site that was slick and speedy with fully responsive, clean layouts, and the ability to edit their stock easily. After an in-depth discovery process, SD realized their needs in an ecommerce platform were better suited for a Shopify Plus site.
Armed with a brand new logo from the OG Racing design team, SD translated the simplicity of this new design and palette into a dynamic Shopify theme. To keep the racing aesthetic in mind, bold text and dynamic button animations with immersive parallax features are now utilized throughout the site.
OG Racing’s new site carries the customer through a simple and effective customer journey, starting with an impactful homepage design which features full screen photography, featured products, and a dynamic shop the look block.
The new features don’t stop in the middle of the journey: Dynamic product blocks display relevant photography on swatch selection and a parallax scroll effect is featured on the product detail page. Customers can add products to their wish list to compare or save for later, share their favorite products on social media, and read and contribute reviews.
Checkout is a breeze with Shopify’s top of industry mobile ready checkout flow. Data is securely stored within the Shopify database, allowing fields to be prefilled for any customer saved within the Shopify system – so even first-time guests to OG Racing can check out within seconds.