Industry West

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Industry West is a manufacturer of cutting edge industrial, mid-century, and modern furniture. Making good design attainable for consumers, architects, interior designers, or anyone who strives for creativity in their lives, is a key objective for Industry West.


“As a designer, working with a brand that is fresh and modern is a dream come true. Finding ways to make the brand sing within the designs was truly gratifying. It’s fascinating to see how a redesigned information architecture, which was driven by research and analysis, improves the overall shopping experience.”

Lindsay Stork, Lead Interactive Designer

Something Digital executed an in-depth information architecture redesign to better align Industry West’s navigation with customer shopping expectations. A new header, mega menu, mobile menu, and sticky navigation was designed and implemented by SD, creating an optimal customer experience.

SD also refreshed the homepage design to truly showcase the brand’s creative viewpoint with a new layout and design elements. SD provided Industry West with newly designed category landing page templates including Nosto to empower the cross promotion of specific products or categories. SD also redesigned the PDP to highlight product imagery and provide visual storytelling capabilities with each product.

The new pages were built with Magento’s Pagebuilder content management system, providing Industry West with the ability to easily manage their dynamic content on the Magento 2 platform.


Increase in AOV with the implementation of Nosto on the homepage, category landing pages, and product detail pages.