Aden + Anais

Visit Aden + Anais

Aden + Anais was created when owner, Raegan Moya-Jones couldn’t find the traditional Australian muslin that she was accustomed to growing up. Since then Aden + Anais has brought the Australian tradition of cotton muslin to baby care around the globe, with signature products that combine comfort, style and simplicity.  This award-winning collection includes a full range of swaddles, blankets, bibs, sleeping bags, nursery bedding, muslin clothing and much more.

“We thoroughly enjoyed working with the team at Aden + Anais throughout the entire site build process. Working collaboratively with the team ensured we got the brand voice right while still meeting WCAG Level-A Compliance Guidelines.”

Melanie Lopez, Vice President of Project Management

Something Digital implemented a Magento 2 Commerce cloud ecommerce multi-store for using the SD Commerce Accelerator theme. To account for international stores, SD implemented a store switcher to allow customers to shop on the UK, Canadian , French, German, or Japanese site. Languages and currencies were translated for each.

The site was integrated with Listrak for added personalization throughout the build. Ajax multi-select filtering and a unique PDP care tab were also implemented for a better customer experience. Enhanced reviews powered by BazaarVoice allows users to share their opinions easily with photo uploads and ratings. The new site was integrated with Magento’s BlueFoot content management system, providing Aden and Anais with the ability to create and manage dynamic blog content.

SD also ensured the site met accessibility standards of WCAG Level-A compliance. This included translating their brand to better suit accessibility standards while still maintaining the look and feel.