2(X)ist a men’s premium underwear is a leader in design and innovation with a superior fit without sacrificing style. Around for over 20 years the brand has continued to expand into active, swim, accessories and women’s. 2(X)ist continues to speak to those who want both comfort and style for their active lifestyle.

2xist Homepage

“The problem: a unique set of sites managed under a single Magento instance. The solution: an atomically-designed theme inheritance structure to ensure admin and development standards. Ensuring that 2(X)ist’s styles and templates interacted with the other Moret sites in accurate ways was a rewarding and illuminating experience. It made not only development on the platform a joy to perform, it ensured that the management of the site would be a breeze for years to come.”

Leland Clemmons, Front End Technical Lead

Something Digital implemented a multi-site Magento 2 Commerce Cloud ecommerce store using the SD Commerce Accelerator theme. The custom designed responsive homepage gives 2(X)ist’s on the go customer base the ability to shop from anywhere. BlueFoot CMS enables the marketing team to showcase Instagram posts, behind the scenes videos, and featured styles on the homepage. Updates can be scheduled in advance so that content is always fresh and aligned with seasonal fashion trends.  SD integrated with Moret’s ERP system and Narvar to improve their ability to track orders and shipments.

2xist Category Page
2xist Tablet and Smartphone