What we talk about when we talk about performance: Part Two

In part one, we more clearly defined what site performance is. Here, in part two we’ll take you through how SD recommends you address site speed and scalability, with savvy.

How can you address your Site Speed?

Improving site speed shouldn’t be viewed as just a single, one and done,’ project but rather, a long term and strategic approach that fits into your overall website development and ongoing growth efforts.  Naturally, ecommerce enabled websites are constantly evolving; from new development and integrations, to catalog and content updates – here are key steps to establish a foundation for measuring and tracking site speed against ongoing development efforts on your site. 

  1. Create a consistent framework in leveraging not only the right tools (ex.: New Relic APM Pro) but ensuring that these tools are properly configured and setup to measure and track site speed. 
  2. Perform an initial site speed review (leveraging said tools), in order to generate a record of truth backlog for remediation items that should be managed, executed, and monitored ongoing. 
  3. Determine a budget and a pace of development including tracking efforts that works for your business in conjunction with the goals and results that you set out to achieve.  SD recommends a monthly review and remediation plan although the key is to establish an actual cadence after the first review. 


An example of a custom client scorecard/dashboard built by SD which pulls in data and tracks site speed over time after participating in SD Boost Program.

2020 is nearly over (much to the relief of many) so rather than putting your site speed on the priority backburner and panic again this coming September, start your planning now. Set aside a specific budget; make sure you have data driven goals. Invest in your site speed as a marathon, not a sprint.  You already know you’ll be adding new featuresevolving design, upgrading for security and honing your marketing driven initiatives, so why not plan to nurture your site speed the same way? Site speed isn’t a once-a-year item, it should live in your roadmap alongside all of your other major KPIs.  

Lucky for you, SD has a new initiative that’s primed for the trailblazer that wants to improve site speed, thus educating yourself on how to plan around your infrastructure and optimize your business (hint: that should be all of you). No one is exempt from these concerns, and no business is neutral when it comes to these goals. SD Boost is an accessible initiative that helps you monitor and remediate on site speed concerns over time, making it a digestible and ongoing effort.  

So, we come full circle 

Don’t let a slow website cost you revenue.  

Make your web pages fast on all devices.  

Bring it up in your next planning meeting and ask yourself, what kind of steps can you take to help monitor and improve your site speed? Don’t wait for your boss to notice a flaw, or a customer to log a complaint. Get ahead of what you know is important, take the lead on arming your business with the right data, and pioneer long term approach with your team.  Ask us about SD’s Boost program today and we’ll be happy to share some knowledge on how this could apply to your business goals and plans for 2021 and beyond! 

This post was written by two of Something Digital’s Strategic Engagement Managers, Laura Kim and Holmes Koo.

Something Digital