Essentially, Apple and Facebook have declared war on one another. For its part, Apple has decided to take a stance on privacy, calling it a fundamental human right and using that stance to differentiate itself from all other tech giants. Recently the company released an ebook, A Day in the Life of Your Data: A Father and Daughter Day at the Playground, that explains in plain English just how extensive personal data collection has become.
In late January, Apple announced some iOS 14 updates that are designed to offer users more stringent privacy protection. One of its features, App Tracking Transparency (ATT), will, “require apps to get the user’s permission before tracking their data across apps or websites owned by other companies. Under Settings, users will be able to see which apps have requested permission to track, and make changes as they see fit.”
Want to learn more about this? Head on over to the Rightpoint blog.