Ecommerce Footwear Guide

Shoes Lead the Way: How Footwear Brands are Pushing Commerce Technology Limits

Something Digital had the pleasure of sponsoring Logicbroker’s second annual Connected Commerce conference, this year taking place in New York. Connected Commerce was created to unite brands and retailers all while bringing the brightest minds and the best of technology together. The 1-day summit featured thought leadership around scaling digital commerce operations and delivering exceptional customer experience.

This year, Phillip Jackson, SD’s Ecommerce Evangelist had the opportunity to be one of the keynote speakers at CC18. His talk ‘Shoes Lead the Way: How Footwear Brands are Pushing Commerce Technology Limits’ discussed how footwear brands are finding creative ways of solving challenges – from supply chain to authentication and counterfeit. From creative partnerships to Augmented Reality — from Secondhand Commerce to hyper-custom personalize creations, footwear brands are leading the way for technology and social-driven commerce.

In this talk he highlights the importance of addressing the market challenges a footwear merchant will face such as inventory, exclusivity, bots, and merchandising as well as changes in consumer expectations. Many consumers now look for free shipping not just cheap shipping and paying for shipping can be a deal breaker for many online shoppers. Consumers are looking for curated shopping experiences and expect 24/7 customer service and the ability to shop anywhere no matter where they are or what device they are using. This talk discusses how these merchants are beginning to overcome some of these challenges all while staying unique to their brand.

Interested in hearing more? Watch his full talk here.

If you couldn’t make it to Connected Commerce this year and are sad you missed out, save the date because it’s coming back to NYC September 19, 2019.

Brittany Wheeler

Brittany is a huge foodie and you can find her searching for the best 'anything' in town. When she's not eating you can find her spending time with her family or traveling.