In this episode of Office Hours Tony & guests discuss Home & Bedding ecommerce!
- Good use of design or bad use of design?
- https://pitvipersunglasses.com/
- What do you like about this site?
- What don’t you like about this site?
- Would you purchase from this merchant? Why or why not?
- https://pitvipersunglasses.com/
- Home and Bedding
- eBook
- What is the new formal and what factors brought it about?
- What makes the home and bedding sector different than your typical fashion and apparel eCommerce store?
- eBook
- Make it easy to talk to a human
- What are some of the successful tools we’ve seen for merchants at different ecomm maturity levels?
- Category expansion
- Where is the line between having one great product or a bunch of very good products? ie: in-n-out versus del taco
- Develop non-digital customer acquisition strategies
- Which brand would you say is doing this the best?
- Which mediums are brands using to expand their non digital marketing?
- Launch additional brands
- What are some of the advantages of launching a sub brand? Are there any disadvantages?
- Develop relationships with other retailers and wholesalers
- What makes a retailer and/or wholesaler the right partner for a brand? What questions should a brand be asking itself before it enters into said partnership?
- Go Global
- What does a brand need to make a move into another market?
