SD Office Hours Episode 63: Home & Bedding!


In this episode of Office Hours Tony & guests discuss Home & Bedding ecommerce!

  • Good use of design or bad use of design? 
      • What do you like about this site? 
      • What don’t you like about this site? 
      • Would you purchase from this merchant? Why or why not? 
  • Home and Bedding
    • eBook 
      • What is the new formal and what factors brought it about? 
      • What makes the home and bedding sector different than your typical fashion and apparel eCommerce store? 
  1. Make it easy to talk to a human 
    • What are some of the successful tools we’ve seen for merchants at different ecomm maturity levels? 
  2.  Category expansion
    • Where is the line between having one great product or a bunch of very good products? ie: in-n-out versus del taco 
  3.  Develop non-digital customer acquisition strategies 
    • Which brand would you say is doing this the best? 
    • Which mediums are brands using to expand their non digital marketing? 
  4.  Launch additional brands
    • What are some of the advantages of launching a sub brand? Are there any disadvantages? 
  5.  Develop relationships with other retailers and wholesalers 
    • What makes a retailer and/or wholesaler the right partner for a brand? What questions should a brand be asking itself before it enters into said partnership? 
  6.  Go Global 
    • What does a brand need to make a move into another market?

Eda Gumusay

Eda was bit by the travel bug long ago so when she’s not at SD she’s probably out exploring a new place. When she’s not adventuring, Eda is a huge foodie and loves trying new things!