Genpact’s acquisition of Rightpoint in 2019 created an industry-leading experience firm. The addition of Something Digital expands on that expertise, offering true end-to-end digital commerce that puts customer experience at the center. Something Digital’s deep commerce expertise will combine with Rightpoint’s customer experience leadership to further enable the company’s ability to drive experience-led transformation at scale for clients across industries while deepening its commerce and Adobe capabilities.
Something Digital is headquartered in New York and has more than 20 years of experience in commerce, digital strategy, user experience, and design. As part of Rightpoint, Something Digital’s team of strategists, engineers, designers and leaders will continue to focus on and provide B2B and B2C companies with experience-driven creative and digital commerce solutions that elevate an organization’s ability to be successful.
Through this acquisition, Rightpoint will join several of the largest companies in the world in leveraging the broad feature set of Magento Commerce, which powers Adobe Commerce Cloud. Something Digital will bring its extensive Adobe capabilities to Rightpoint’s existing commerce team, making Rightpoint a Gold-level Adobe Solution Partner. Gold partners are a select group of regional companies that have earned a higher designation in a particular Adobe geographic area. Gold partners develop specialized Adobe practices across multiple Adobe Experience Cloud solutions.
For more information on this acquisition read the full press release here.