Episode 59: Halfway to Christmas



  • We’re halfway to Christmas. Is it already too late to prepare for holiday?
    • Phillip Jackson joins and explains why holiday has to come early this year.
    • How will this year be different for Holiday?

Social Media:

  • Which social platform is leading the charge in online & direct from social shopping?
    • What exactly can you do on each individual platform? What are their differentiators?
    • TikTok commerce.

Some other things we touched on:

  • THE primary benefit of the eComm agency space is being in the know about corporate retail strategy 12-18 months ahead of time?
  • Magento 1 EOL.
  • Always be promoting, coffee is for promoters.
  • Building a marketplace is about building happiness.

Eda Gumusay

Eda was bit by the travel bug long ago so when she’s not at SD she’s probably out exploring a new place. When she’s not adventuring, Eda is a huge foodie and loves trying new things!