- Conversion Rate Optimization with Megan DeLeonardis and Phillip Jackson
- Let’s start with CRO 101: what does CRO stand for and what does it mean in the ecommerce context?
- There’s a lot of talk about data with CRO, and there’s a LOT of data, how are we looking at the data and analyzing it to make proper recommendations. And how do we know that those recommendations work?
- How does CRO apply in different industries? Surely CRO means something different in furniture than it does in makeup
- Thriving in the Beauty and Wellness Market
- What makes beauty and wellness ecommerce strategy different?
- The 3 echelons of beauty and wellness: around you, on you and in you. Tell us about the different approaches to sell these online.
- How does a wellness brand like Garden of Life, may of its products going in you, gain the trust of its customers?
- Are niche beauty products built for long term success? How can they tell a broader story so their customers don’t grow out of their products?