Episode 55: CRO

 

Topics:

  • Conversion Rate Optimization with Megan DeLeonardis and Phillip Jackson
    • Let’s start with CRO 101: what does CRO stand for and what does it mean in the ecommerce context? 
    • There’s a lot of talk about data with CRO, and there’s a LOT of data, how are we looking at the data and analyzing it to make proper recommendations. And how do we know that those recommendations work? 
    • How does CRO apply in different industries? Surely CRO means something different in furniture than it does in makeup 
  •  Thriving in the Beauty and Wellness Market
    • What makes beauty and wellness ecommerce strategy different? 
    • The 3 echelons of beauty and wellness: around you, on you and in you. Tell us about the different approaches to sell these online. 
    • How does a wellness brand like Garden of Life, may of its products going in you, gain the trust of its customers? 
    • Are niche beauty products built for long term success? How can they tell a broader story so their customers don’t grow out of their products?  

Eda Gumusay

Eda was bit by the travel bug long ago so when she’s not at SD she’s probably out exploring a new place. When she’s not adventuring, Eda is a huge foodie and loves trying new things!