Episode 54: DTC eBook!

 

Topics:

  • Digital Marketing Strategy in the Time of Coronavirus
    • What are some ways merchants can tread lightly around COVID? 
    • You say in the blog post that people are looking for factual information at a time like this. What are some examples of facts that merchants should be providing? 
    • Really important: DO NOT CONFLATE A PANDEMIC WITH A MARKETING OPPORTUNITY: Let’s discuss 
  • The ABCs of DTC an eBook by Something Digital
    • We’ve discussed this before, but let’s touch on it again: what’s the difference between DTC, B2C and DNVB?
      • How much does it have to do with how the brand started? Is it possible to start as a B2C brand and change to a DTC brand? 
    • Is the DTC label all about the story telling? 
      • Community and Conscience 
    •  How are DTC brands using customer data better than brands that begin in other channels? 
    • What are the major challenges DTC brands are facing? 
      • How do recent events effect DTC brands? 
      • Do we have any data on the success rate of DTC brands? 
    •  What tools can a DTC brand use to assess their maturity and figure out what to do next/how to expand? 

Eda Gumusay

Eda was bit by the travel bug long ago so when she’s not at SD she’s probably out exploring a new place. When she’s not adventuring, Eda is a huge foodie and loves trying new things!