Topics:
- Digital Marketing Strategy in the Time of Coronavirus
- What are some ways merchants can tread lightly around COVID?
- You say in the blog post that people are looking for factual information at a time like this. What are some examples of facts that merchants should be providing?
- Really important: DO NOT CONFLATE A PANDEMIC WITH A MARKETING OPPORTUNITY: Let’s discuss
- The ABCs of DTC an eBook by Something Digital
- We’ve discussed this before, but let’s touch on it again: what’s the difference between DTC, B2C and DNVB?
- How much does it have to do with how the brand started? Is it possible to start as a B2C brand and change to a DTC brand?
- Is the DTC label all about the story telling?
- Community and Conscience
- How are DTC brands using customer data better than brands that begin in other channels?
- What are the major challenges DTC brands are facing?
- How do recent events effect DTC brands?
- Do we have any data on the success rate of DTC brands?
- What tools can a DTC brand use to assess their maturity and figure out what to do next/how to expand?
- We’ve discussed this before, but let’s touch on it again: what’s the difference between DTC, B2C and DNVB?
