As technology advances and consumers’ desire for new content remains unsatiated, commerce has evolved to weave itself more effectively into the content itself. A recent example can be found at NBC Universal, who recently unveiled their One Platform Commerce solution for brands who would like to advertise during the network’s shows—such as a pop-up banner ad, offering a QR code to scan or submitting an image to be displayed on the pause screen. Many traditional media sites, including Buzzfeed and Vice, have also begun offering similar services.
Currently, there exists no out-of-the-box e-commerce platform that can handle all of these touchpoints. But the Adobe Experience Cloud offers best-in-class solutions to the entire content + commerce ecosystem across its suite of applications. Experience Manager can handle content while Magento takes care of your commerce needs. Adobe’s Analytics, Target and Audience Manager programs further the development of a strong content and commerce strategy by offering key data points from which to inform one-to-one customer personalization.
Because commerce and content are becoming further intertwined, it’s important to understand how this fact impacts the digital customer journey and the employees that service them. The omnichannel journey weaves online and offline, web and mobile and even phone, text and chat. This channel fluidity represents a challenge in balancing strategic partners versus technical implementors. Thankfully, Rightpoint — a Forrester CX Strategy Challenger-rated consultancy — is an Adobe Gold certified solution partner, with every capability to weave together touchpoints in the modern customer journey.
Want to continue reading this blog? Head on over to the Rightpoint blog.