New eBook Highlights Two Key Opportunities for Growth for CPG Brands 

Today global experience company Rightpoint, a Genpact company has released a new eBook that looks at two significant opportunities for growth for CPG brands. The CPG Evolution: Rise of the DTC Challengers and Small Business Marketplaces, describes how CPG brands can win new customers and expand their market share in the U.S. and abroad.

Shoppers all over the world want access to a greater variety of food and beverage products. As a result, CPG companies need to experiment with new brands and products in order to grow market share and revenue. But there are challenges in meeting that demand. Brands can meet that demand and grow their business as long as they’re willing to innovate the customer experience using digital channels.

Highlights from the eBook include:

  • Direct-to-Consumer Drives Growth within U.S. Within the United States, brands can establish a direct-to-consumer (DTC) channel that leverages the market-tested strategies deployed by a rising crop of DTC brands in the sector. These brands have transformed the experience of buying fast-moving consumer products (FMCP products), seizing on the consumer’s quest for new products.
  • DTC channels enable brands to experiment with product development. Creating premium and healthier versions of an existing product line in order to attract new customers — without detracting from existing, top-selling products or competing with your existing channel partners. Experience transformation is critical to a successful DTC channel.
  • B2b (Business to small business) Drives Growth Overseas. For many brands, increasing market share across the globe is stymied by “last mile delivery.” By creating a user-centric B2b marketplace, food and beverage brands can sell to net-new small business owners in markets throughout the world.
  • Experience transformation is a process that allows you to evolve with the customer. This could be establishing an initial vision for the future, gaining stakeholder alignment, or partnering to figure out exactly how to bring strategies to life.

 

The CPG Evolution: Rise of the DTC Challengers and Small Business Marketplaces offers insights into this and more, including strategies for success.

Click here to download the eBook now.

Future-Proof: How an Ecommerce Center of Excellence Enables CPG to Thrive in the DTC Era

The modern enterprise has a number of aging investments in digital. A center of excellence is a set of stakeholders, processes, practices, and best-in-class examples of a brand investment in digital commerce.

This eBook will explore how an ECOE can benefit an Enterprise looking to invest into the modernization of its eCommerce and direct to consumer digital investments. This ebook is for an enterprise brand Chief Digital Officer, Chief Marketing Officer, and Chief Technology Officer, and their counterparts in partnering agencies and technology vendors.

Download our eBook now.

eBook: 6 Omnichannel Strategies for Home & Bedding Companies

The Experience Economy Moves Back Home

Spending more money and time on vacations than any other generation, Millennials in particular have embraced the experience economy. In a 1998 Harvard Business Review article, B. Joseph Pine II and James H. Gilmore coined the term the experience economy. It described a rising consumer trend: a desire to spend money on experiences rather than goods.

It got to the point that New York Times writer Guy Trebay worried dinner parties would become a thing of the past. “The seated dinner, with its minuet of invitation and acceptance, its formalities and protocols, its culinary and dietary challenges, its inherent requirements of guest and host alike is under threat,” he wrote.

Reviving the dinner party — and with it the broader notion of seeing one’s home as a source of entertainment — would require an extraordinary act of nature, something powerful enough to upend a lifestyle adopted and adored by tens of millions of people. That act came in the form of a novel coronavirus. When COVID-19 made going out too dangerous, the experience economy moved back home.

Which is why we wanted to write the eBook. The country now looks to home & bedding companies to boost its comfort levels and brighten its personal spaces; with the right strategies in place you can live up to consumer’s expectations.

Download the eBook now at Rightpoint.com

New eBook – Business is Blooming for Health, Wellness, & Beauty

Grow your Health & Beauty Brand

How we look and feel are top priorities for everyone regardless of age. As consumers, it seems, we are not afraid to open up our wallets if it means a boost to our confidence or energy levels. The proof is in the numbers: Cosmetic sales in the U.S. alone brought in $93.5 billion in 2019, and over the counter wellness sales reached $35.2 billion in 2018. The special nature of the health, wellness and beauty sectors presents online retailers with terrific opportunities to become must-have brands for consumers. But, sales and growth aren’t guaranteed.

This new eBook details how retailers can chart a path to maturity and create a roadmap for growth for your health and beauty brand.

Download your eBook

 

The ABCs of DTC

After decades of dividing the world of retail between B2C and B2B companies, a new acronym crops up that’s getting a lot of ink in the business press: DTC, or direct-to-consumer. What is that exactly? And how does that differ from B2C or business to consumer?

It’s easy to see why people conflate B2C and DTC as they both sell directly to consumers, but that’s misleading. Stores like Ann Taylor and Brooks Brothers have been selling directly to consumers for decades, but they don’t seem to fit the new concept of what “direct-to-consumer” is. To hear the press tell it, DTC brands are hot-shot companies that are disrupting ecommerce as we know it. The Interactive Advertising Bureau (IAB) calls them “the brands of the 21st century economy.” What makes them special? Why are global brands like Unilever paying $1 billion for Dollar Shave Club?

DTC brands deserve all the attention they’re getting — 41% of millennial’s buy most or all of their products directly from brands. Although DTC brands account for just 9.4% of all retail sales, millennial shopping preferences have the potential to take a big chunk out of the incumbent brand’s market share.

This eBook — The ABCs of DTC — explains what DTC brands are, why they’re successful, and what makes a brand a true DTC enterprise.

 

 

Enter your information below and receive a copy of this eBook in your inbox.

Your eBook is on the way!

Guided Selling Ebook

Since the dawn of ecommerce, retailers left it to the consumer to figure out which products were right for them. They provided a search function, a product image and details (often taken verbatim from the manufacturer) and called it a day. It was consumer’s job to slice and dice the catalog and to arrive at a decision. True, some offered live chat assistants to guide consumers, but mostly they followed pre-written scripts, and lacked the kind of detailed knowledge needed to help visitors select products.

Guided selling seeks to address the “decision fatigue” consumers feel when presented with too many product choices. Guided selling takes multiple forms: quiz-based personality testing, questionnaires, chatbots that walk consumers through a decisioning tree. Regardless of the format, the goal is always the same, which is to help the customer find a product that is right for him or her.

Want to learn more about Guided Selling? Drop your email in the box below for our free Guided Selling Ebook.

Written by: Something Digital and Zoovu

 

 

Enter your information below and receive a copy of this eBook in your inbox.

Your eBook is on the way!

Ecommerce Footwear Guide

Ecommerce Footwear Guide: A Something Digital Ebook

U.S. consumers spend nearly $30 billion each year in footwear. and globaly revenue reaches up to $52 billion. Over the past five years, online footwear sales have soared, a trend that is expected to continue. Research firm IBISWorld predicts that online revenue will increase 6.3% year-over-year, reaching $19 billion by 2023.

No doubt it is a good time to be in the footwear business. Venture capitalists are funding niche brands, such as Allbirds, M.Gemi, GREATS, and many others. Reaching broad swaths of consumers out of the gate is now possible, thanks to global marketplaces such as Amazon, Rakuten, and Alibaba.

Over the past 9 years, Something Digital has designed, built and maintained ecommerce sites for numerous footwear companies, including Fuzzy Babba, VILLA, Jack Rogers, Insole Store, Soludos, Marc Fisher, Aetrex and many others. The objective of this ebook is to share our wealth of knowledge around the challenges that are incumbent to delivering a high-performing direct-to-consumer ecommerce site in the footwear space. Our goal is to provide an overview of the challenges, requirements, competitive landscape, and how to define a successful ecommerce strategy.

Pop your email in the box below to get the rest of our Ecommerce Footwear Guide sent straight to your inbox (it’s like magic).

If you run into any issues downloading the ebook let us know so we can help you out.

 

Enter your information below and receive a copy of this eBook in your inbox.

Your eBook is on the way!

Accessibility Ebook

SD Accessibility Ebook Part 2: Click for Free Ebook

The spec, officially known as the Website Content Accessibility Guidelines or WCAG, were developed by the world wide web consortium (W3C), with the goal of creating precise standards for designers to help them create websites that are fully accessible to people with a range of disabilities.

Put another way, this group wanted to provide creative professionals with clear steps and guidance so that you know how to ‘design for inclusion.’ To do that, the group laid out a series of hierarchical instructions, organized by principle, guidelines and sub-guidelines (i.e. guidelines for meeting the three levels of compliance) that are fleshed out with techniques for achieving the desired results.

Part two of the Accessibility Ebook is here and yes it’s still free! It’s available to anybody and everyone because we believe it’s important to share the knowledge we’ve gained about accessibility. Download part 1 of the Accessibility Ebook here.

If you’re interested in downloading part two of this amazing ebook all we need is your email (it’s definitely worth it).

If you run into any issues downloading the ebook let us know so we can help you out.

 

Enter your information below and receive a copy of this eBook in your inbox.

Your eBook is on the way!

Accessibility Ebook

SD Accessibility Ebook Part 1

The team here at SD knows the importance of making a website accessible for users, so we created an Accessibility Ebook. We’ve given talks on it at conferences, written in-depth blog posts on it, and even practice it when posting recaps for our original web-series ‘SD Office Hours: Ask Us About Magento.’ Often when we talk about accessibility we really mean designing for disability, but accessibility is so much more than that.

So, SD decided to take accessibility to the next level and create a two-part ebook (for free!) that is available to anybody and everyone because we believe it’s important to share the knowledge we’ve gained about accessibility.

If you’re interested in downloading part one, all we need is your email (it’s definitely worth it).

If you run into any issues downloading the ebook let us know so we can help you out.

You can find part 2 here.

 

Enter your information below and receive a copy of this eBook in your inbox.

Your eBook is on the way!