Something Digital has a new tool that’s super helpful to ecommerce businesses who are outgrowing their websites, considering building a wholly new one, or who generally want a health check to ensure they’re sites are working optimally. That tool is called Bullseye.
Bullseye is a quick and easy assessment tool we designed to help B2C and B2B companies select the right partners and services to grow your ecommerce business to the next level.
We created Bullseye because a great many ecommerce businesses come to us for help in making their sites work for their organizations. They’ve hired agencies to build sites for them, but the end products are beyond their grasp in some ways, or not otherwise geared for the people and processes that exist within their organizations. Why have a sophisticated marketing plug-in if you don’t have a marketing department? Why select the most advanced technology available if you don’t have the necessary skills in house to run it?
It’s All About Right-Sizing
The goal of Bullseye is to assess the operational maturity of your business, which in turn dictates the complexity of solutions required to support sustained growth.
Maturity has nothing to do with your business, ecommerce or merchandising acumen. You can have that in spades and still be “immature” when it comes to selecting or optimizing your tech stack. Maturity has to do with your organization’s availability of time and resources to dedicate to an implementation, along with all existing systems touch your project.
A Quick & Easy Quiz
Bullseye is a quick and easy quiz that asks you some questions about your staff levels and skills, along with existing infrastructure components. This allows Something Digital to assess the products and partners that will work seamlessly with your people, processes and tech, and most importantly, will allow you to scale up in order to support your growth goals.
How are we able to distill such critical insight into a quick and easy quiz? We launched Something Digital twenty years ago, and through those decades we’ve assessed the maturity levels of B2B and B2C companies in every sector and size. We’ve worked with companies that have a few dozen employees as well as Fortune 500 retailers. Assessing client maturity is part and parcel to what we do, and we know what to look for.
And while we know, internally, the importance of assessing a client’s maturity level, we wanted Bullseye to help clients understand that importance as well. We believe it will enable all parties to understand why we recommend specific vendors, solutions and approaches.
A Roadmap for Strategy
We at Something Digital passionately believe that the outcome of your business strategy is a series of tactics that are designed to promote a defined end goal, whether that’s attracting more visitors to your website, generating more revenue, lowering the cost of customer acquisition, or boosting average order value. Because tactics enable strategy, it’s important that all ecommerce business managers have strategies, services and partners that match their level of maturity and help them grow.
Next up: Growth, Goals, and KPIs