If consumers were not familiar with digital commerce before the pandemic, they certainly are now: The decline of in-store shopping has led to a rise in online purchases and the proliferation of e-commerce platforms. As a result, we have witnessed companies beginning to scrutinize their digital experiences and syphon funds towards that effort.
But through our research and recent work with top brands, we must preach caution—budgets are tight, and you can’t afford any mistakes.
Head on over to the Rightpoint blog to check out the list of the top five problems your brand will face in 2021, including steps to address them before they derail your customer experiences.
