PAPYRUS, Schurman Retail Group’s flagship brand, sells greeting cards, invitations, stationery, and gifts. As their online presence grew, they felt it was time to expand to mobile.
SD used the aheadWorks rEvolution mobile theme as the framework for the new mobile site. Our creative team provided the wireframe schematics for the critical site pages, and our development team implemented a series of best practices, including device detection, paypal checkout, and a new “store view” on the Magento back-end to allow for customized merchandising. This enhanced offering increased mobile conversion and improved the overall omnichannel experience for the Papyrus audience.