Nomad is the business district that encompasses the area north of Madison Square Park in NYC. They wanted to establish this area as a recognizable neighborhood, increase interactions with local merchants and businesses, and create a sense of community.
SD was engaged to design and build the Nomad website to convey a brand identity that projects a positive view of the neighborhood, increases site traffic, and expand the number of email subscribers. SD built the website on the WordPress CMS, incorporating several open-source plugins to deliver the required functionality (e.g., email sign up, social sharing, and SEO optimization). We designed a calendar of all local events and a map featuring filters to highlight what Nomad has to offer.