City Parks Foundation (CPF) is the only nonprofit organization to create programs through arts, sports, and education initiatives in New York City parks throughout the five boroughs. CPF wanted to redesign their website to build brand awareness, offer an events calendar, and consolidate content so information is easier to find.
SD transformed the information architecture so users could intuitively navigate through program content. We created an action-driven website that engages users to donate, sign up for events, and get involved in their community. The calendar feature we added allowed users to search all CPF’s programming by park, borough, neighborhood, and type of event. The information is now easier to find and manage through the WordPress Content Management System. Now information is always current and relevant.