Caramoor is a non-profit event venue on the National Register of Historic Places in upstate New York. Their goal is to leverage their website to increase ticket sales, membership, donations, email subscriptions, and social media traffic.
SD rebranded to deliver a fresh design and make the site responsive for viewing across all devices. Images are used to communicate the Caramoor experience--to provide a feeling of walking the grounds or attending a performance. The new design makes it easier to browse information on upcoming events without having to leave the site. Key elements include a WordPress CMS, sharing tools, an events calendar, and better pathways to purchase or donate. The site will enhance the overall user experience (UX) and deliver substantial improvements to the organization's conversion goals.