A Smart Redesign

Smart & Sexy’s wholesale success sets a high bar, so we set out to create a foundation for equal success in online retail. Michaella Winter, Creative Director
  • 2 Awards

Smart & Sexy offers affordable and comfortable intimate apparel for everyday wear. They wanted Something Digital to redesign their website to create a positive user experience that would drive sales and promote brand loyalty.

SD built the new Smart and Sexy website on Magento Enterprise 1.13. We made it responsive, which is key considering the growing number of mobile shoppers. SD restructured the information architecture to give customers an intuitive experience that includes multiple ways to view, filter, and search products. Lastly, we streamlined the checkout process to promote higher conversion. The second phase of this project will integrate PayPal, a store locator, fit guide, and blog. 


we’ve moved!

Come visit us at our new digs at 58 West 40th street. We are across the street from Bryant Park, the New York Public Library and within footsteps to LT Burger!