Re-energizing the Self-made Man

We were given the opportunity to help start the next chapter in the career of one of the most iconic lifestyle brand designers of all time. With the Marc Eckō Cut & Sew ecommerce site we created an excellent customer experience that brought the brand to life with Marc’s unique vision. Nick Monti, Project Manager

Marc Eckō has returned as the operator and lead designer of his eponymous label. He is re-establishing Marc Eckō Cut & Sew as the lifestyle brand for the self-made man and using Something Digital to build and evolve his new web presence. SD was engaged to implement a foundational, responsive ecommerce site that adheres to best practice and encourages conversion. A critical requirement for Marc and for us was to make the site and the products readily accessible to customers from wherever they browse. We designed and developed the site with the modern man’s shopping habits in mind.

We built on Magento Enterprise 1.14 with an intuitive, engaging user experience to build brand loyalty and equity. The project highlights the Something Digital Baseline Build, which includes PayPal integration for easy checkout and more.  Additional features include a shoppable Lookbook, full-page product zoom, and an adjustable product grid. We were able to deliver on a short timeline and meet our goal of launching for the holiday season. SD integrated Logicbroker with Marc’s 3rd-party logistics partner.  Logicbroker also delivers drop-ship capabilities, which will enable the site to showcase new and exciting graphics and printed merchandise. Check back soon to see an extended product assortment and new features.

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we’ve moved!

Come visit us at our new digs at 58 West 40th street. We are across the street from Bryant Park, the New York Public Library and within footsteps to LT Burger!