As a leading retailer of greeting cards, stationery, and gifts in the UK, Clintons mission is to enhance their customer’s relationships through the expression of emotion and celebration of sincere connections.
After a recent brand refresh, Clintons was in need of a responsive, mobile-optimized ecommerce website that accurately portrayed their brand essence and echoed the in-store experience.
Something Digital collaborated with the Clintons team to design and develop a polished experience with the use of new lifestyle imagery and updated visual brand elements. SD focused on content and SEO best practices in order to strengthen Clintons digital marketing efforts. By upgrading Clintons existing Magento Community website to Magento Enterprise, SD improved overall site speed and performance, as well as implement new features including related products, personalization, and a streamlined checkout experience.
Through the adherence of AA-level accessibility guidelines, SD created a unique ecommerce experience that is accessible to Clintons’ wide-range of customers and truly reflects the established high-street brand.