Roberto Coin offers high-end jewelry that embodies a passionate tribute to the joy of life, beauty, and the elegance of femininity. The fine Italian jewelry line had maintained a strong European presence for years and wanted to expand into the US.
Something Digital was able to assist in building brand equity and loyalty in the US by designing a website that expanded upon the original brand aesthetic. Using Magento, we provided a platform for US ecommerce transactions and added features to cross sell and upsell. SD implemented a flexible and user-friendly ecommerce system and created multiple ways for customers to navigate the site. One unique feature to the site includes custom filtering that allows the user to filter based on multiple options; such as material, stone, price, etc. SD was able to increase Roberto Coin’s US sales after launching in April 2013 and continues to offer ecommerce/digital marketing support and managed hosting.