Curating Excellence

RoAndCo's brilliant branding and print design for this and previous years of What's New What's Next gave us a framework for the visual design of the companion website. During the sales process, I helped to come up with an appropriate technical strategy based on their requirements and budget, and worked with Creative Director, Mickey Winter to ensure our design would be efficient to build and scalable for their content. Nadav Spiegelman, Senior Front End Developer

The New York Design Center has been committed to transforming and enhancing both living and working environments since 1926. Each year, the historic building at 200 Lexington Avenue hosts “What’s New, What’s Next,” an event inviting industry leaders and consumers alike to view new products and participate in conversations on the past, present, and future of interior design.

Something Digital created an intuitive, responsive website for displaying a large amount of event information for “What’s New, What’s Next”. We populated content using a spreadsheet upload, which allowed for iterative editing and easier collaboration with New York Design Center’s marketing team. Using a static site generator, SD reduced the time and budget overhead of a content management platform while ensuring that the microsite looked great and complimented the branding.

In the month after launching “What’s New, What’s Next,” user engagement vastly improved and the number of design enthusiasts browsing its virtual showrooms increased more than 110% YoY.


we’ve moved!

Come visit us at our new digs at 58 West 40th street. We are across the street from Bryant Park, the New York Public Library and within footsteps to LT Burger!